New Marketing Mindset
Attraction vs. promotion To stay relevant your marketing strategy should begin with considering who you most want to attract to your business and speak directly…
Category: Marketing
Get Rich Off Your Niche
Fill a need, don’t create one. If you’re in a gold rush don’t sell gold, sell shovels. If the barrier to entry in your industry…
Fall in Love with Your Ideal Clients
To stay relevant your marketing should begin with considering who you most want to attract to your business and speak directly to them– authentically. When…
Check Your Landing Page’s Vital Signs
Give you landing page a checkup and examine it’s vital signs to see where healthy improvements can be made to increase engagement and conversions. Market…
What’s a Lead Magnet, and Why Do You Need One?
A lead magnet is an incentive offered to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece…
Why Should Anyone Trust You?
Engage Your Audience and Establish Trust Today’s consumers are bombarded with messages and don’t trust marketing promises. You need to engage them. Marketing is longer…
Leveraging Social Proof in Marketing
Social proof, a term coined by Robert Cialdini in his 1984 book, Influence, is also known as informational social influence. It describes a psychological and…
Empathy Mapping is an Elegant Solution to Designing
I’m all about understanding your target audience and intentionally facilitating their journey from stranger to raving fan. The Empathy Map is another tool to connect…
Why Optimizing Google MyBusiness is More Important than Your Website
First, Google My Business Only works for brick and mortar locations. Google verifies every business, don’t try to fool them. Obviously, everyone wants to show…