New Marketing Mindset
Attraction vs. promotion To stay relevant your marketing strategy should begin with considering who you most want to attract to your business and speak directly…
Attraction vs. promotion To stay relevant your marketing strategy should begin with considering who you most want to attract to your business and speak directly…
Fill a need, don’t create one. If you’re in a gold rush don’t sell gold, sell shovels. If the barrier to entry in your industry…
To stay relevant your marketing should begin with considering who you most want to attract to your business and speak directly to them– authentically. When…
Give you landing page a checkup and examine it’s vital signs to see where healthy improvements can be made to increase engagement and conversions. Market…
A lead magnet is an incentive offered to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece…
Engage Your Audience and Establish Trust Today’s consumers are bombarded with messages and don’t trust marketing promises. You need to engage them. Marketing is longer…
Social proof, a term coined by Robert Cialdini in his 1984 book, Influence, is also known as informational social influence. It describes a psychological and…
I’m all about understanding your target audience and intentionally facilitating their journey from stranger to raving fan. The Empathy Map is another tool to connect…
First, Google My Business Only works for brick and mortar locations. Google verifies every business, don’t try to fool them. Obviously, everyone wants to show…