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    Category: Marketing

    New Marketing Mindset

    Attraction vs. promotion To stay relevant your marketing strategy should begin with considering who you most want to attract to your business and speak directly…

    Jennifer Ann April 5, 2020

    Get Rich Off Your Niche

    Fill a need, don’t create one. If you’re in a gold rush don’t sell gold, sell shovels. If the barrier to entry in your industry…

    Jennifer Ann April 5, 2020

    Fall in Love with Your Ideal Clients

    To stay relevant your marketing should begin with considering who you most want to attract to your business and speak directly to them– authentically. When…

    Jennifer Ann February 11, 2020

    Check Your Landing Page’s Vital Signs

    Give you landing page a checkup and examine it’s vital signs to see where healthy improvements can be made to increase engagement and conversions. Market…

    Jennifer Ann February 11, 2020

    What’s a Lead Magnet, and Why Do You Need One?

    A lead magnet is an incentive offered to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece…

    Jennifer Ann January 16, 2020

    Why Should Anyone Trust You?

    Engage Your Audience and Establish Trust Today’s consumers are bombarded with messages and don’t trust marketing promises. You need to engage them. Marketing is longer…

    Jennifer Ann November 5, 2019

    Leveraging Social Proof in Marketing

    Social proof, a term coined by Robert Cialdini in his 1984 book, Influence, is also known as informational social influence. It describes a psychological and…

    Jennifer Ann October 11, 2019

    Empathy Mapping is an Elegant Solution to Designing

    I’m all about understanding your target audience and intentionally facilitating their journey from stranger to raving fan. The Empathy Map is another tool to connect…

    Jennifer Ann June 11, 2019

    Why Optimizing Google MyBusiness is More Important than Your Website

    First, Google My Business Only works for brick and mortar locations.  Google verifies every business, don’t try to fool them. Obviously, everyone wants to show…

    Jennifer Ann May 11, 2019

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