Avoiding the Pitfalls of Boring Headlines
Headlines, subject lines, topic sentences, hooks and thesis statements make up your reader’s first impression.
People read five times more headlines than they do the copy beneath. If you were to break down the costs of content, the headline is 80% of your budget. So don’t blow it.
There’s actually a formula to writing attention-grabbing headlines. Using tried and true headline formulas isn’t copying – it’s just smart. Once you can imitate what works, in copy writing you’re free to be spontaneous.
Until then, practice learning from the best and imitating what works.
Audience Identifier
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Hook
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Benefit
Fill in the blank headlines:
Most people already know ____
Thousands have figured out ____
Tried and tested by dozens ____
This is the closest we’ll ever get to…
An elegant demonstration of…
Understanding my obsession with…
The unique way ___ treats ____
Innovative ___ allows you to ____ while ______
The mysterious life and death of ____
Avoiding the many pitfalls of ____
New approach unlocks the hidden potential in unmotivated 3 simple to follow steps
Allow me to re-introduce ____
America’s obsessed with ____ – But….
____ is a relatively new problem
Sub headline starters:
And how ____ saved time and money by making this one small change…
And why now more than ever ____ is becoming more commonplace
What you can do to change ____ and enjoy more freedom
And wha they did to increase profits at the same time
And why you’re missing out on ___ if you’re not embracing the change
A counterintuitive approach to ____
Why we do what we do in ______
How to stop doubting yourself and start thriving in _____
The secret to ____ that lasts
