Engage Your Audience and Establish Trust
Today’s consumers are bombarded with messages and don’t trust marketing promises. You need to engage them.
Marketing is longer a passive experience like in the 80s. We’re in the age of participation and engagement. Social media connecting and interacting with each other virtually is vital.
Consumers trust people in their social networks more than ads. This is why so many companies are turning to “Instagram Influencers” to help spread their marketing message.
You don’t always need to bother with coming up with clever new content. Instead, lean into documenting your own personal journey, warts and all, and take the reader along with you. People love a “behind-the-scenes” glimpse into a day in the life of you at work.
You’ll strike the right chord with any audience if your messages:
- Show Unvarnished Authenticity
- Demonstrate that You’ve Put in the Work
- Have the Right Intent (offering value, not only in it for the money)