Why Optimizing Google MyBusiness is More Important than Your Website

First, Google My Business Only works for brick and mortar locations.  Google verifies every business, don’t try to fool them.

Obviously, everyone wants to show up in the top search results for Google. Companies spend hundreds of thousands of dollars every year in an effort to get listed before thier top competitors.

Even though it’s called Google MY Business, this tool, like most in this course is meant to assist the searcher so keep that in mind.

First let’s look at all the top two free ways Google highlights local businesses like yours. Then we will optimize it for your specific business.

1. Google’s Three Pack

To compete locally, you’ll want to aim for getting your buisness in Google’s three places also known as a “three pack.” These are the three businesses (below the paid ad spot) that appear orgnically when you search for keywords related to your business on Google.

2.  Branded Google Search

The panel on the right is called the Knowledge Panel. These are just as important as your website. Most potential customers get the information they need from the Knowledge Panel without ever having to visit your website.

 

Take the time to download the Google My Business app.  There are things you can do on the app that you cannot do on a desktop.

First, sign up and verify your business Google My Business

What is Google My Business? GMB is a tool that lets you manage how your local business appears across Google products like Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, Google My Business can help people find you. Verified businesses on Google are 2X as likely to be considered reputable by users.

Imagine yourself in the shoes of a potential customer. This customer is three blocks from your storefront and looking for exactly what you do best in the neighborhood—maybe they’ve seen your sign or heard about your business from a friend. If they search for your services on Google, what will they find?

Maintaining your business presence on Google My Business can help customers discover the products and services you provide, contact you, and find your location.

  • Sign up: Get on Google My Business, then make sure that the information that Google users see is accurate and up-to-date.

There are a number of ways to manage the way your business appears online:

  • Search engine optimization, or SEO, refers to how results appear when someone uses a search engine like Google. We call these organic search results. You can’t pay to change how and where organic search results appear: they’re determined by a number of factors, like how relevant they are to the original search. Learn how to improve your SEO.
  • Search engine marketing, or SEMrefers to ads you buy to appear near search results—it’s what you can do with Google’s online advertising program, Google Ads. When you’re ready to advertise your business, we suggest that you get started with the easy-to-use Smart campaigns in Google Ads.
  • Google My Business helps you maintain local results, which appear in a number of ways in Maps and Search. Results are tailored to particular geographic areas and help users find nearby businesses. Learn how Google ranks local results.

To recap: SEO, SEM, and management of local results are all ways to improve your online presence. Now, let’s take a closer look at local results and what you can do with Google My Business.

You can think about the benefits of Google My Business in three categories.

  1. Maintain accurate information about your business online
    • Tell Google your hours, website, phone number, and location (a street address, service area, or place marker, depending on your business)
    • Use the mobile app to stay up-to-date with your online presence wherever you are
  2. Interact with customers
    • Post photos of your business and its products and services
    • Collect and respond to reviews from customers
  3. Attract new customers
    • Improve how your business appears online so new customers can find you
    • Point customers to your website
    • When you’re ready, consider using location-based ads with Smart campaigns in Google Ads to reach an even larger audience.

 

Next, claim and optimize your Bing Places for Business listing. It’s free and will help you show up for generic keywords.

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